Fast Company head knowledge vs heart knowledge

“We have discovered that what looks like a small stagger actually makes a huge difference. The trick is to actually sit in the seat. In fact our main sales tool is to ship seats to airlines so they can sit in them,” says Molon Labe founder Hank Scott. “I have watched this several times—airline executives see the seat, nod their head and then say they get it. Then we ask them to actually sit down, next to a big fella like our head sales guy Thomas [6-foot-6, 250 pounds]. Within a few seconds they [really] get it—they stop being an airline executive and switch into passenger modes
Fast Company fixing the middle seat

https://www.fastcompany.com/90377949/airlines-are-finally-fixing-the-middle-seat?utm_campaign=Compass&utm_medium=email&utm_source=Revue%20newsletter%E2%80%AC