Interview/Article on Getting the right outcome or highest and best

That was weirdly fun. Apple was a very crazy place. It was very much a leadership-focused company. It was very aggressive. Sometimes you feel like what they're doing is a little crazy. They really reach for things, but they also really believe in focus. One of [Steve Jobs’] famous quotes was, "Why screw up two things when you can only get one thing right?"

Apple did a couple things really, really well. Focus. Make it as good as you possibly can, and have confidence in your engineering decisions and expertise.

When I talk to I*** engineers, the expertise here is great, but they're talking about asking customers what they think about this and that — as opposed to coming up with the best possible thing.

There's a lot of trying to figure out what the market needs, and what's the best trade-off between performance and cost, as opposed to what the best thing is we could possibly do. The interesting thing about the best you can do is that helps you push the envelope.

- apple, development, Technology, leadership,